Series · Famous brands
Can I franchise it in Vietnam?
“How much to franchise Jollibee in Vietnam?” is one of the most common questions foreigners type about franchising here. For most famous brands the honest answer is that one company holds the national rights, so an individual cannot buy a unit. We checked who runs each brand, what its stores look like, and whether there is a public route in.
Franchises are offered in Vietnam
Jollibee
Possibly, but it is selective. Jollibee announced a franchise programme in Vietnam in 2015, after ten years of running its own stores; at the time it put the cost at VND 4.5–5 billion per store, excluding premises. Current terms are not published.
Franchises offered · South KoreaLotteria
Historically yes. Lotteria has franchised stores to local operators and individuals in Vietnam, with nearly 100 franchised stores by 2021. Current terms are not published.
Franchises offered · ChinaMixue
Yes. Mixue franchises to individual investors in Vietnam and holds national franchisee conferences; it signed 93 store contracts at two conferences in November 2025. It publishes no Vietnam fee schedule, so ask Mixue Vietnam directly.
No clear public answer
KFC
Unclear. KFC Vietnam reportedly registered a franchise model in 2020, but we found no public programme or criteria for individual franchisees.
Unclear · VietnamHighlands Coffee
Unclear. Highlands does have franchised outlets — 96 of its 947 locations at the end of 2025, according to Tuoi Tre — but it publishes no open application route that we could verify.
Unclear · TaiwanGong Cha
Possibly, through the master franchisee. Gong Cha Vietnam's master franchisee, Golden Trust, said in 2023 it would open sub-franchised stores and relaxed its requirements, but publishes no current terms. Enquiries go to Golden Trust, not Gong Cha's global office.
Not open to individual franchisees
McDonald's
No public route. McDonald's Vietnam is run by a single licensee, Good Day Hospitality, and we found no programme offering individual franchises in Vietnam.
No public route · United StatesStarbucks
No. Starbucks does not franchise; it licenses each market to one large partner. In Vietnam that is Coffee Concepts, owned by Hong Kong's Maxim's, and the business is being transferred to DFI Retail Group.
No public route · United StatesPopeyes
No public route. Popeyes in Vietnam is run by one master franchisee, Imex Pan Pacific Group (IPPG), and we found no programme for individual franchisees.
No public route · United StatesBurger King
No. Burger King Vietnam is run by one master franchisee and the network is shrinking: it left Hanoi in 2026. There is no public route for individuals.
No public route · VietnamPhúc Long
No public route. Phúc Long is 85% owned by Masan Group and runs its own stores and kiosks; we found no franchise programme.
No public route · United StatesDomino's Pizza
No public route. Domino's in Vietnam is run by one master franchisee in the IPPG group, and we found no programme for individual franchisees.
No public route · United StatesPizza Hut
No public route. Pizza Hut Vietnam is run by Jardine Restaurant Group, which was itself up for sale in 2026. Pizza Hut's franchise portal is for the United States.
How we chose and checked these brands
The list follows what people search for. Each page names the company that runs the brand in Vietnam and links every fact to its source. We publish a brand only when we can source its Vietnam operator, an answer on franchising and at least one fact specific to Vietnam; two brands we researched did not meet that bar and are not listed.
Looking for a brand that is actually seeking partners? Brands that have told us so are listed on franchising.vn. Before you sign anything, read how franchising works in Vietnam.