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Can I franchise it in Vietnam? · fried chicken and burgers

Can you franchise Jollibee in Vietnam?

By the vietnamfranchise.net content team · Facts checked 9 Oct 2026

Short answer · Franchises are offered in Vietnam

Possibly, but it is selective. Jollibee announced a franchise programme in Vietnam in 2015, after ten years of running its own stores; at the time it put the cost at VND 4.5–5 billion per store, excluding premises. Current terms are not published.

Source: Vietnam News / Bizhub (26 Nov 2015)

Jollibee in Vietnam: the facts

  • Who runs itJollibee Vietnam Co., Ltd, the Vietnamese arm of Jollibee Foods Corporation of the Philippines. The brand owner runs it directly; there is no third-party master franchisee.Source: Tuoi Tre News (4 May 2026)
  • In Vietnam sinceFirst store in Ho Chi Minh City in 2005.Source: Tuoi Tre News (4 May 2026)
  • Stores250+ (as of May 2026, company statement). An independent 2025 survey counted 213.Source: Tuoi Tre News (4 May 2026) · The Investor (Q&Me survey) (21 May 2025)
  • What we found uniqueEuromonitor ranks Jollibee first among quick-service brands in Vietnam by 2025 value sales, although Lotteria has more stores.Source: Tuoi Tre News (4 May 2026) · The Investor (Q&Me survey) (21 May 2025)
  • Published terms (Philippines, home market)Jollibee's Philippine franchising page asks for a total investment of PHP 35–55 million depending on store size, and says the franchisor does not provide financing.Source: Jollibee Philippines, franchising (9 Oct 2026)

Timeline in Vietnam

  • 2005First store opens in Ho Chi Minh City.Source: Tuoi Tre News (4 May 2026)
  • Nov 2015Franchise programme announced: five-year contracts, VND 4.5–5 billion per store excluding premises (2015 figures).Source: Vietnam News / Bizhub (26 Nov 2015)
  • 31 Dec 2025Jollibee Foods Corporation appears in the Ministry of Industry and Trade franchise registry (NQV-000408).Source: vietnamfranchise.net MOIT registry archive (5 Oct 2026)
  • May 2026Named Vietnam's top quick-service restaurant brand by Euromonitor on 2025 value sales.Source: Tuoi Tre News (4 May 2026)

What to do instead

Before you apply, check the franchisor's registration in our English registry and read the disclosure document rules: in Vietnam you must receive it at least 15 working days before signing.

The brands below have told franchising.vn they are seeking partners in Vietnam. Their listing is their own statement, not a recommendation, and is unrelated to anything published about Jollibee here.

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Frequently asked questions

Can I buy a Jollibee franchise in Vietnam?

Possibly, but it is selective. Jollibee announced a franchise programme in Vietnam in 2015, after ten years of running its own stores; at the time it put the cost at VND 4.5–5 billion per store, excluding premises. Current terms are not published.

Who operates Jollibee in Vietnam?

Jollibee Vietnam Co., Ltd, the Vietnamese arm of Jollibee Foods Corporation of the Philippines. The brand owner runs it directly; there is no third-party master franchisee.

How much does a Jollibee franchise cost?

Jollibee's Philippine franchising page asks for a total investment of PHP 35–55 million depending on store size, and says the franchisor does not provide financing. (Philippines, home market).

Sources

Jollibee is a trademark of its owner. vietnamfranchise.net is not affiliated with Jollibee or its operator in Vietnam. Found an error? It will be logged on our corrections page.