English edition
Franchising in Vietnam: the law, the data, the market
An independent, data-first guide for foreign franchisors, master franchisees and investors. We track the Ministry of Industry and Trade franchise registry every week and explain the rules that decide how a brand enters Vietnam.
331
Foreign brands registered to franchise in Vietnam
Source: Ministry of Industry and Trade — franchise registration figures (data as of 31 Mar 2025). Third-party figure, compiled as-is; not investment advice.New rules from 18 Oct 2026
Decree 342 lifts the Economic Needs Test for investors from CPTPP, EU and UK markets — but not for Korean, US, Thai or Chinese investors.
Read the explainer Use the checkerHow to franchise in Vietnam: the 2027 guide
Trademarks, structure, the one-year rule, disclosure, MOIT registration, royalty tax and a realistic timeline — with six deeper guides.
Pillar guide · IndividualsCan foreigners open a restaurant or café in Vietnam?
Yes, through a company. The 2026 steps, licences, work permits, real rent figures and the risks.
Free e-bookVietnam Franchise Guide 2027 (PDF)
Fifteen pages on registration, disclosure, trademarks, royalty tax and Decree 342. No email required.
ToolsReadiness check, timeline, ENT and royalty tax
Four free tools that run in your browser and cite the rule behind every result.
SeriesCan I franchise Jollibee, KFC or Starbucks in Vietnam?
Who runs 13 famous brands in Vietnam and whether an individual can buy a franchise — with brands that are actually seeking partners.
Regulation · effective 18 Oct 2026Decree 342/2026 explained
What Vietnam's new retail licensing rules mean for foreign franchise and F&B chains — ENT exemptions, provincial licensing, security review.
ToolENT eligibility checker
Does your next outlet need an Economic Needs Test? Six questions: operator ownership, country, outlet number, format, size, network.
DataFranchise registry in English
Recent Ministry of Industry and Trade franchise registrations, translated, with open JSON and CSV downloads.
DataVietnam franchise market data
Foreign brands registered, sector split, registry growth and F&B market size — each figure with its original source.
CalendarVietnam franchise expo 2026
Vietnam International Franchise Exhibition, 29–31 October 2026, SECC Ho Chi Minh City — and what to prepare.
AboutHow we work
Every figure has a source and a date. Rankings are not for sale. Mistakes are corrected in public.
Why this exists
Most English answers about franchising in Vietnam come from law-firm and consultancy sales pages. They are often accurate, but they stop at the law, and some are years old. Vietnam publishes no official annual franchise report. We combine the law with live registry data, name the source of every figure, and say plainly when the data does not exist.
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