Data · Vietnam franchise market

Vietnam franchise market data

Vietnam publishes no official annual franchise industry report. This page brings together the figures that do exist, with the original source and the date each figure refers to. Last reviewed 9 Oct 2026.

Foreign franchise brands registered with MOIT

331

Foreign brands registered to franchise in Vietnam

Source: Ministry of Industry and Trade — franchise registration figures (data as of 31 Mar 2025) · Official

New registrations in 2024 (2023: 11)

Source: Ministry of Industry and Trade — franchise registration figures (data as of 31 Mar 2025) · Official

> 50%

F&B share of all franchise contracts signed

Source: Ministry of Industry and Trade, cited in the trade.gov Vietnam franchising sector guide (data as of 30 Sept 2023) · Official

Growth of the registry

31 Dec 2017170

30 Jun 2020262

30 Sept 2023310

31 Mar 2025331

Source: Ministry of Industry and Trade figures, as cited by trade.gov (2017–2023) and MOIT (March 2025).

By sector (March 2025)

Food & beverage159 brands (48% of 331)
Fashion44 brands (13% of 331)
Education39 brands (12% of 331)
Other sectors89 brands — derived as 331 minus the three sectors the ministry itemised.

Source: Ministry of Industry and Trade — franchise registration figures (data as of 31 Mar 2025)

Vietnamese brands franchising abroad

No official figure exists

Since 16 December 2011, Vietnamese brands franchising abroad no longer register with the Ministry of Industry and Trade — they report only to provincial trade departments. The only two milestones the ministry ever cited: 3 brands (2007) and 7 brands (2016). The circulating figure of “around 22” is unverifiable and is not a ministry statistic — we do not publish it.

Market context

US$27.94bn

Vietnam F&B revenue in 2025 (+5.5%), across 329,500 outlets

Source: iPOS.vn × Nestlé Professional report, via Vietstock (10 Apr 2026) · Secondary — media report of an industry study

US$29.23bn

Forecast F&B revenue for 2026, across 333,600 outlets

Source: iPOS.vn × Nestlé Professional report, via Vietstock (10 Apr 2026) · Secondary — forecast, media report of an industry study

50,000+

F&B outlets that closed in the first half of 2025

Source: iPOS.vn × Nestlé H1 2025 report, via Vietnam Investment Review (13 Oct 2025) · Secondary — media report of an industry study

8.02%

GDP growth in 2025 (Q4: 8.46%)

Source: National Statistics Office, via Viet Nam News (5 Jan 2026) · Official statistic, reported by state media

How to cite this data

Source: Vietnam Franchise Index / vietnamfranchise.net, https://vietnamfranchise.net/en/data, retrieved on the date you accessed it. The registry is also available as JSON and CSV under an attribution licence. Browse the records in English on the registry page.

The weekly Vietnam Franchise Index is not yet published: it needs at least eight weeks of registry snapshots before a figure means anything. We would rather show no index than a misleading one.