Can I franchise it in Vietnam? · tea and coffee
Can you franchise Phúc Long in Vietnam?
Short answer · Not open to individual franchisees
No public route. Phúc Long is 85% owned by Masan Group and runs its own stores and kiosks; we found no franchise programme.
Source: DealStreetAsia (22 Aug 2022) · CafeF (28 Jul 2026)Phúc Long in Vietnam: the facts
- Who runs itPhuc Long Heritage JSC, 85% owned by Masan Group since August 2022 (Masan bought 20% in 2021 and 51% in January 2022).Source: Vietnam News / Bizhub (24 May 2021) · VnEconomy (1 Jan 2022) · DealStreetAsia (22 Aug 2022)
- In Vietnam sinceThe brand traces back to a tea plantation in Bảo Lộc founded in 1968.Source: Vietnam News / Bizhub (24 May 2021)
- Stores220 standalone stores (as of 30 June 2026). Plus kiosks inside WinMart+ convenience stores.Source: CafeF (28 Jul 2026)
- What we found uniquePhúc Long grows partly through kiosks inside its parent's WinMart+ convenience stores rather than only standalone cafés.Source: Vietnam News / Bizhub (24 May 2021) · CafeF (28 Jul 2026)
Timeline in Vietnam
- May 2021Masan buys 20% for US$15 million and starts kiosks inside VinMart+ stores.Source: Vietnam News / Bizhub (24 May 2021)
- Jan 2022Masan raises its stake to 51%.Source: VnEconomy (1 Jan 2022)
- Aug 2022Masan raises its stake to 85%.Source: DealStreetAsia (22 Aug 2022)
- H1 2026Revenue of VND 1.119 trillion, up 30.4%.Source: CafeF (28 Jul 2026)
What to do instead
Most famous brands in Vietnam are run by one company that holds the national rights, so individuals cannot buy a unit. If you want a tea and coffee business, look at brands that are actively seeking partners in Vietnam.
The brands below have told franchising.vn they are seeking partners in Vietnam. Their listing is their own statement, not a recommendation, and is unrelated to anything published about Phúc Long here.
Stellarossa
Australian café craft. Vietnamese soul.
Seeking partners · South KoreaAngel-in-us Coffee
Trendy K-Coffee brand with the best quality and culture
Seeking partners · Sri LankaDilmah Urban Estate
Curated exploration of Ceylon's Finest
Seeking partners · MalaysiaTealive
The World's Cup of Tea
Read next
Frequently asked questions
Can I buy a Phúc Long franchise in Vietnam?
No public route. Phúc Long is 85% owned by Masan Group and runs its own stores and kiosks; we found no franchise programme.
Who operates Phúc Long in Vietnam?
Phuc Long Heritage JSC, 85% owned by Masan Group since August 2022 (Masan bought 20% in 2021 and 51% in January 2022).
Sources
- DealStreetAsia, 22 Aug 2022
- CafeF, 28 Jul 2026
- Vietnam News / Bizhub, 24 May 2021
- VnEconomy, 1 Jan 2022
Phúc Long is a trademark of its owner. vietnamfranchise.net is not affiliated with Phúc Long or its operator in Vietnam. Found an error? It will be logged on our corrections page.