Can I franchise it in Vietnam? · ice cream and tea
Can you franchise Mixue in Vietnam?
Short answer · Franchises are offered in Vietnam
Yes. Mixue franchises to individual investors in Vietnam and holds national franchisee conferences; it signed 93 store contracts at two conferences in November 2025. It publishes no Vietnam fee schedule, so ask Mixue Vietnam directly.
Source: PR Newswire Asia (Mixue Vietnam release) (26 Nov 2025)Mixue in Vietnam: the facts
- Who runs itMixue Group (listed in Hong Kong, 2025) through its Vietnam business; stores are owned by local franchisees. The Vietnamese legal entity is not stated in the sources we found.Source: PR Newswire Asia (Mixue Vietnam release) (26 Nov 2025) · The Investor (5 Apr 2026)
- In Vietnam since2018 — Hanoi was Mixue's first store outside China.Source: VietnamPlus (9 Sept 2026)
- Storesnearly 1,000 (as of 9 September 2026). Down from a peak of 1,304 on 30 September 2024, reported from its listing documents.Source: VietnamPlus (9 Sept 2026) · KrASIA
- What we found uniqueVietnam was Mixue's first market outside China, and its network there has shrunk by roughly a quarter from the 2024 peak while it moves to bigger stores.Source: VietnamPlus (9 Sept 2026) · KrASIA · PR Newswire Asia (Mixue Vietnam release) (26 Nov 2025)
- Published terms (China, home market)Coverage of Mixue's listing documents says its franchise fees are below the industry average in China and that most revenue comes from selling goods and equipment to franchisees, not from fees.Source: KrASIA
Timeline in Vietnam
- 2018First overseas store opens in Hanoi.Source: VietnamPlus (9 Sept 2026)
- Sep 2024Vietnam network peaks at 1,304 stores.Source: KrASIA
- Nov 2025Franchisee conferences in Ho Chi Minh City and Hanoi draw about 700 candidates; 93 contracts signed; shift to larger stores.Source: PR Newswire Asia (Mixue Vietnam release) (26 Nov 2025)
- 2025Closures in Vietnam and Indonesia cut Mixue's overseas store count.Source: The Investor (5 Apr 2026)
What to do instead
Before you apply, check the franchisor's registration in our English registry and read the disclosure document rules: in Vietnam you must receive it at least 15 working days before signing.
The brands below have told franchising.vn they are seeking partners in Vietnam. Their listing is their own statement, not a recommendation, and is unrelated to anything published about Mixue here.
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Frequently asked questions
Can I buy a Mixue franchise in Vietnam?
Yes. Mixue franchises to individual investors in Vietnam and holds national franchisee conferences; it signed 93 store contracts at two conferences in November 2025. It publishes no Vietnam fee schedule, so ask Mixue Vietnam directly.
Who operates Mixue in Vietnam?
Mixue Group (listed in Hong Kong, 2025) through its Vietnam business; stores are owned by local franchisees. The Vietnamese legal entity is not stated in the sources we found.
How much does a Mixue franchise cost?
Coverage of Mixue's listing documents says its franchise fees are below the industry average in China and that most revenue comes from selling goods and equipment to franchisees, not from fees. (China, home market).
Sources
- PR Newswire Asia (Mixue Vietnam release), 26 Nov 2025
- The Investor, 5 Apr 2026
- VietnamPlus, 9 Sept 2026
- KrASIA
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