Can I franchise it in Vietnam? · bubble tea
Can you franchise Gong Cha in Vietnam?
Short answer · No clear public answer
Possibly, through the master franchisee. Gong Cha Vietnam's master franchisee, Golden Trust, said in 2023 it would open sub-franchised stores and relaxed its requirements, but publishes no current terms. Enquiries go to Golden Trust, not Gong Cha's global office.
Source: Vietnam News / Bizhub (23 Mar 2023) · Diễn đàn Doanh nghiệp (30 Mar 2023)Gong Cha in Vietnam: the facts
- Who runs itGolden Trust Co., Ltd, exclusive master franchisee for Vietnam since 2014. Globally, Bain Capital agreed in August 2026 to buy Gong Cha for more than US$635 million.Source: Vietnam News / Bizhub (23 Mar 2023) · Báo Đầu Tư (5 Aug 2026)
- In Vietnam since2014.Source: Vietnam News / Bizhub (23 Mar 2023)
- Stores38 (as of March 2023 — the latest figure we could source). A 2026 report describes only “dozens” of stores.Source: Vietnam News / Bizhub (23 Mar 2023) · Báo Đầu Tư (5 Aug 2026)
- What we found uniqueIn Vietnam the master franchisee itself sub-franchises, so a would-be owner deals with Golden Trust rather than with Gong Cha.Source: Vietnam News / Bizhub (23 Mar 2023)
Timeline in Vietnam
- Mar 2023Golden Trust announces secondary franchise stores and relaxes requirements.Source: Vietnam News / Bizhub (23 Mar 2023) · Diễn đàn Doanh nghiệp (30 Mar 2023)
- Aug 2026Bain Capital agrees to acquire Gong Cha globally.Source: Báo Đầu Tư (5 Aug 2026)
What to do instead
Most famous brands in Vietnam are run by one company that holds the national rights, so individuals cannot buy a unit. If you want a bubble tea business, look at brands that are actively seeking partners in Vietnam.
The brands below have told franchising.vn they are seeking partners in Vietnam. Their listing is their own statement, not a recommendation, and is unrelated to anything published about Gong Cha here.
Stellarossa
Australian café craft. Vietnamese soul.
Seeking partners · South KoreaAngel-in-us Coffee
Trendy K-Coffee brand with the best quality and culture
Seeking partners · Sri LankaDilmah Urban Estate
Curated exploration of Ceylon's Finest
Seeking partners · MalaysiaTealive
The World's Cup of Tea
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Frequently asked questions
Can I buy a Gong Cha franchise in Vietnam?
Possibly, through the master franchisee. Gong Cha Vietnam's master franchisee, Golden Trust, said in 2023 it would open sub-franchised stores and relaxed its requirements, but publishes no current terms. Enquiries go to Golden Trust, not Gong Cha's global office.
Who operates Gong Cha in Vietnam?
Golden Trust Co., Ltd, exclusive master franchisee for Vietnam since 2014. Globally, Bain Capital agreed in August 2026 to buy Gong Cha for more than US$635 million.
Sources
- Vietnam News / Bizhub, 23 Mar 2023
- Diễn đàn Doanh nghiệp, 30 Mar 2023
- Báo Đầu Tư, 5 Aug 2026
Gong Cha is a trademark of its owner. vietnamfranchise.net is not affiliated with Gong Cha or its operator in Vietnam. Found an error? It will be logged on our corrections page.