Trademarks: file in Vietnam before you do anything else

First to file

An application can be refused if it is identical or confusingly similar to an earlier registered mark or pending application for similar goods or services. Using the brand abroad does not by itself protect it in Vietnam.Source: Asia IP, Vietnam IP Guide 2025 (S&O IP) (5 Nov 2025)

The U.S. International Trade Administration advises franchisors to register their intellectual property, including URLs and websites, and to be prepared to take legal action against infringers.Source: U.S. International Trade Administration (31 Mar 2026)

How long it takes and how long it lasts

In practice registration takes 16 to 24 months in a smooth case.Source: Asia IP, Vietnam IP Guide 2025 (S&O IP) (5 Nov 2025)

A registered mark is protected for 10 years from the filing date and can be renewed indefinitely in 10-year periods.Source: Asia IP, Vietnam IP Guide 2025 (S&O IP) (5 Nov 2025)

A mark not used for five consecutive years after registration can be cancelled for non-use. If the franchisee is the one using the mark in Vietnam, make sure the licence is documented.Source: Asia IP, Vietnam IP Guide 2025 (S&O IP) (5 Nov 2025)

Why it matters for franchise registration

The MOIT franchise dossier must show that the trademark used in the franchise is protected in Vietnam or licensed to the franchisor. A pending application slows everything that depends on it.Source: Vietnam Briefing (Dezan Shira & Associates) (8 May 2024)

Checklist

1. Search the Vietnamese register for your mark and close variants, including a Vietnamese transliteration.
2. File for every class you will use: food and drink service, retail, packaged goods, merchandise.
3. Register the domain names and social-media handles you will use in Vietnam.
4. Write the licence chain into the franchise agreement: who owns the mark, who may use it, and who records it.