Question 1

Can paying buy a higher position in your rankings?

Accepted Answer

No. The rankings, the Vietnam Franchise Index and the Brand Transparency Score are not for sale, not sponsored and have no paid tier. Our services sell placement, work and enquiry delivery — never position. The methodology and weights are published so anyone can recompute them.

Question 2

How do I raise my Brand Transparency Score?

Accepted Answer

There is exactly one way: disclose more. The score checks nine items a brand actually publishes on its own official channels — franchise fee, total investment, ongoing royalty, marketing fee, unit count, contract term, renewal terms, unit economics and closures. Publish an item, earn that item. There is no other route, including paying.

Question 3

Is one enquiry sent to several brands at once?

Accepted Answer

No. Each enquiry reaches only the brand the enquirer selected, and is never resold to a second brand. An investor who wants to ask three brands sends three enquiries, and each brand receives only its own.

Question 4

Why do I also receive enquiries that did not clear the bar?

Accepted Answer

Because hiding them would force you to trust our score instead of your own judgement. Below-the-bar enquiries are still forwarded in full, clearly labelled, with the specific reason each axis fell short. Someone whose capital is not yet arranged but who has run three outlets may still be worth the call — that is your decision, not an algorithm's.

Question 5

What must an investor declare before the enquiry reaches me?

Accepted Answer

Six mandatory items: liquid capital available now, what share of it is their own, the funding source, the target opening date, who makes the final decision, and operating experience. Net worth and operating involvement are optional. Without the first six the form will not submit.

Question 6

How long does a brand listing take to be reviewed?

Accepted Answer

No listing goes live by itself. Our content desk checks every figure against the brand's own public sources, writes the remaining language versions, and only then publishes. We do not promise a fixed turnaround, because the only way to keep one is to check less.

Question 7

Is sponsored content mixed into editorial?

Accepted Answer

No. All sponsored content carries a red “Sponsored” label on the item itself, never enters any ranking, and is never presented as an editorial piece. Payment also cannot buy a mention in our content — or the absence of one.

Question 8

Will the open data be moved behind a paywall?

Accepted Answer

No. The register, the index and the open data sets remain free to download under a citation licence, for everyone. The data service sells extraction and custom tabulation work — not access to something that is already free.

Question 9

Do you advise both sides of the same deal?

Accepted Answer

Never. Building a franchise system for a brand and vetting that same brand for an investor are in direct conflict. We take one side or the other, and say which from the first conversation.

Chúng tôi bán chỗ hiển thị, công sức và đường ống — không bán thứ hạng

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